Category: Media monitoring & analysis

Welcome the refreshed Barcelona Principles 2.0

Yesterday the International Association for Measurement and Evaluation of Communication (AMEC) launched the revised version of the 2010 Barcelona Principles. As a proud member, we happily support the updated PR measurement system. #barcelonaprinciples 2.0 gives us a major opportunity to reposition our industry – calling all PRs to get behind @AmecOrg and drive change… Read More»

AMEC board director Richard Bagnall on PR measurement

The seven guidelines established by the public relations industry for measuring the efficacy of PR campaigns, known as the Barcelona Principles, are the focus of this podcast episode of Online PR Training: “There’s too much confusion on the market,” says Richard Bagnall, a board director of the International Association for Measurement and Evaluation… Read More»