  Reputation Management   Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions. Most studies show that more than 70% of people do research on a company or person before doing business with them therefore reputation management is crucial when a company is striving for competitive market positions. Nowadays, integrity and reputation are among the most important real assets held by the enterprises. Why Reputation Management? Reputation Management products and services help corporate communications and marketing professionals as well as C-level executives have a clear picture of how the public view their industry, brands and products and to answer the increasingly important questions of accountability and return on investment in corporate communications. AII Data Processing Ltd. offers a comprehensive range of insightful products and variety of tailored services that allow you to understand and improve your marketing communications, delivers relevant information, media monitoring and in-depth analyses. Our Reputation Management products and services are founded on the availability of 30+ languages, the knowledge and experience of a team of professional journalists and analysts. Why use Reputation Management products? > Know where you are stronger or weaker than your competitors The Reputation Management reports are custom analytical services providing our clients with in-depth quantitative and qualitative analysis of the “sentiment” towards their brands, products, key messages or any topic of interest, give a picture of their consumers’ opinion as well as provide comparative analysis of the positioning of our customers’ competitors. The reports show the company’s and product’s media presence, media/public tone assessment, communication effectiveness, key message/PR penetration, prominence and net impact of each media appearance.  "Open Global Reputation Management Report") Global Reputation Management ReportThe report gives and overall picture of the reputation of your business and the net effect on audiences and customers and can be used as management tool in building your business and communications strategy and target setting and measurement. The report analyses your company (brands, products or services) presence across the media landscape and webbloges communities, the perception of the readers and customers of your company and brands, gives an insight and allows for comparison of your business’ reputation with those of your competitors and gives a snapshot of the leading journalist and media contribution to the building of your reputation.  "Open Weblog Evaluation Report") Weblog Evaluation ReportMonitors mentions of a brand, product or service across the universe of web blogs and identifies issues concerning your brands being discussed by bloggers. Provides you with intelligence on how consumers perceive your brands, products and services. This report provides more insight than traditional customer research as conversations, unlike traditional focus groups, are not prompted discussions.  "Open Competitor Intelligence Report") Competitor Intelligence ReportCompetitive evaluation shows your media content in comparison to your competitors. This evaluation examines strengths and weaknesses in message content, media titles, journalist profiles and use of spokespeople. You can compare your entire business with competition or choose to focus on competing brands, products or services.  "Open Media & Message Penetration Report") Media & Message Penetration ReportMeasures the impact of your messages in target audiences and presence in the media and provides you with a platform on which to manage your media relations and develop your communications strategy.  "Open Product / Brand Report") Product / Brand ReportSubject to client requests the reports may be tailored according to their specific requirements, including frequency, altering content, languages and/or countries and markets coverage, analysis of competitors’ products and brands as well as analysis of campaigns and irregular reports.  "Open Media Monitoring") Media MonitoringAII Data Processing Ltd. provides a comprehensive media monitoring service of printed and online media as well as blogs, forums and other social networks monitoring. Media monitoring services are tailored upon the customer’s requirements based on keywords or topics and is created by a team of journalists and editors which produces daily/weekly/monthly news summaries in Bulgarian and/or English or other language as per customer request. Subject to customers requirements the media monitoring may include assessment of the attitude toward a topic and/or be accompanied by clipping services.  "Open Clipping Services") Clipping ServicesAII Data Processing provides clipping services on a daily, weekly or monthly basis and on ad-hoc clippings of printed and online media, blogs, forums and social networks. The standard clipping service delivers scanned articles from the press, screen-shots of online media, texts and links to blogs and forums in accordance with particular keywords or topics or other criteria defined by the customer. The clipping is provided in various formats form paper copies to pdf format and online platform for search and review. |
| T: (44 208) 002 8768 | T: (1 212) 359 1647 | F: (359 2) 8012 801 |
| T: (43 720) 072 688 | T: (359 2) 8012 610 | E: info@aiidatapro.com |
