The report gives and overall picture of the reputation of your business and the net effect on audiences and customers and can be used as management tool in building your business and communications strategy and target setting and measurement.

The report analyses your company (brands, products or services) presence across the media landscape and webbloges communities, the perception of the readers and customers of your company and brands, gives an insight and allows for comparison of your business’ reputation with those of your competitors and gives a snapshot of the leading journalist and media contribution to the building of your reputation.