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What type of media monitoring tools will communication analysts need in 2022?

Social listening is a tool that helps companies monitor public opinion. Monitoring public opinion is an essential part of PR and marketing teams’ efforts, to manage and prevent brand reputation crisis. In the age of social media, online comments can make or break a company’s reputation. Investing in social media… Read More»

A Data Pro heads to ABLE Weekend Activator

We support the next generation by providing learning & practice opportunities A Data Pro is a company that encourages the young generation by providing proactive people opportunities to develop their skills while practicing their knowledge. For this reason, we are proud to share about our sponsorship of the ABLE Weekend… Read More»

A Data Pro wins an Innovation Management award in the Innovative Enterprise of the Year 2021 National forum

A Data Pro was chosen as one of the most innovative companies in Bulgaria for 2021 during this year’s Innovative Enterprise of the Year 2021 national forum. The ceremony took place on 7 December and was led by The Applied Research and Communication Fund. The company received the Innovative Management… Read More»

The Past, present, and future of media monitoring

The past Contrary to popular belief, media monitoring has a long history. While it may sound like a modern service, media monitoring has been around since… well, ever since we had the media. In the 1800s, media was limited to print only. Naturally, monitoring, which back then was called press… Read More»

Will AI take jobs in the Media Monitoring industry

Robots taking over people has been a topic of multiple science-fiction novels in the past. From the classic I, Robot to The Invisible, we all have ideas and even prejudices about our shared future with automation. However, outside of sci-fi novels and movies, automation in the workforce is not a… Read More»