Monthly Archives: July 2015

AMEC board director Richard Bagnall on PR measurement

The seven guidelines established by the public relations industry for measuring the efficacy of PR campaigns, known as the Barcelona Principles, are the focus of this podcast episode of Online PR Training: “There’s too much confusion on the market,” says Richard Bagnall, a board director of the International Association for Measurement and Evaluation… Read More»

We make sense of information. Yes, we do!

When you step into A Data Pro’s office, you can see a bunch of little catchy phrases written on the walls everywhere. Stuff like excellence, commitment, intelligence, global, scalable, flexible, change and innovation, you can see a large-lettered slogan in the yard: “We make sense of information”, and so on and so forth.… Read More»