Monthly Archives: July 2022

Uncover and verify trends with media and social analytics

Analysing trends is the key to a successful marketing strategy. Gathering market data for analysis is no longer the problem; it is readily available. The challenge is knowing how to leverage that data to uncover and verify trends so you can improve the customer journey and achieve your business goals. … Read More»

How to better understand your customers’ behaviour?

The rapid digitalisation of our everyday lives heavily influenced customer behaviour. Nowadays, every review, every complaint, and every conversation about a product, service, person, company, and industry happens online. For businesses who want to increase sales and build loyalty, tracking customer behaviour online is a necessity, not an option. 💡… Read More»

Why is it important to monitor your brand’s health and how can you do it?

Brands go through ups and downs during their lifetime. Monitoring your brand’s health helps you maintain the ups and minimise the downs by identifying areas of your business that need improvement, and helping you understand how your brand is positioned relative to other brands in the market. What is brand… Read More»

Updated: Guide to the Sanctions Imposed on Russia

On February 24th, Russia launched a full-scale invasion of Ukraine, signalling a drastic escalation in a conflict that began with the 2014 annexation of Crimea. In the days that followed, Ukrainian President Volodymyr Zelensky imposed martial law, the invasion was almost universally condemned, and NATO began a war of words… Read More»

The difference between data, information, and insight

In general discussions, data, information, and insight are three terms that are often used interchangeably. However, they are not synonymous. Business strategies cannot be founded on raw data, and information that is not analysed in the right context does not provide a solid base for making strategic business decisions. To… Read More»