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AMEC board director Richard Bagnall on PR measurement

The seven guidelines established by the public relations industry for measuring the efficacy of PR campaigns, known as the Barcelona Principles, are the focus of this podcast episode of Online PR Training:

“There’s too much confusion on the market,” says Richard Bagnall, a board director of the International Association for Measurement and Evaluation of Communication (AMEC).

Check out his views on how to make measurements more insightful.