Author: Daniela Delieva

What type of media monitoring tools will communication analysts need in 2022?

Social listening is a tool that helps companies monitor public opinion. Monitoring public opinion is an essential part of PR and marketing teams’ efforts, to manage and prevent brand reputation crisis. In the age of social media, online comments can make or break a company’s reputation. Investing in social media… Read More»

The Past, present, and future of media monitoring

The past Contrary to popular belief, media monitoring has a long history. While it may sound like a modern service, media monitoring has been around since… well, ever since we had the media. In the 1800s, media was limited to print only. Naturally, monitoring, which back then was called press… Read More»

Will AI take jobs in the Media Monitoring industry

Robots taking over people has been a topic of multiple science-fiction novels in the past. From the classic I, Robot to The Invisible, we all have ideas and even prejudices about our shared future with automation. However, outside of sci-fi novels and movies, automation in the workforce is not a… Read More»

What is Business intelligence and why is it so important?

Do you want to optimise your business performance? While you can turn your eyes to market research and surveys, there are other more efficient ways to enhance your business performance. In recent years, more and more business owners and large companies have been relying on Business Intelligence (BI) to find… Read More»