Tag: trends

Uncover and verify trends with media and social analytics

Analysing trends is the key to a successful marketing strategy. Gathering market data for analysis is no longer the problem; it is readily available. The challenge is knowing how to leverage that data to uncover and verify trends so you can improve the customer journey and achieve your business goals. … Read More»

10+ media monitoring instruments you will need in 2022

Social listening is a tool that helps companies monitor public opinion. Monitoring public opinion is an essential part of PR and marketing teams’ efforts, to manage and prevent brand reputation crisis. In the age of social media, online comments can make or break a company’s reputation. Investing in social media… Read More»