Category: Media monitoring & analysis

Sailing through the Storm: Can Crisis Management Communication Save your Business?

Spoiler alert: YES. Crises don’t come with a fair warning; they hit when they’re least expected. Preparing for crises in advance is a necessity for every company as it impacts the company’s reputation. Address a crisis as soon as you can. Otherwise, it could have long-term repercussions for your brand. … Read More»

L’Arc de Triomphe, Wrapped Case Study

L’Arc de Triomphe, Wrapped was a temporary artwork by Christo and Jean-Claude displayed in 2021. The art installation came to life sixty years after the first plan for the monument. Twenty-five thousand square meters of silvery fabric and 3 thousand meters of red rope were all wrapped around the historic… Read More»

Are you ready to start a career in the knowledge-intensive industry?

Are you ready to start a career in the knowledge-intensive industry? A Data Pro’s HR director Milena Ilieva shares her opinion about the essence of working in the information-intensive industry. More and more businesses and organizations use media monitoring services mainly because of the constant flow of information online and… Read More»

10+ media monitoring instruments you will need in 2022

Social listening is a tool that helps companies monitor public opinion. Monitoring public opinion is an essential part of PR and marketing teams’ efforts, to manage and prevent brand reputation crisis. In the age of social media, online comments can make or break a company’s reputation. Investing in social media… Read More»

The Past, present, and future of media monitoring

The past Contrary to popular belief, media monitoring has a long history. While it may sound like a modern service, media monitoring has been around since… well, ever since we had the media. In the 1800s, media was limited to print only. Naturally, monitoring, which back then was called press… Read More»