Assess the impact of your communication activities with Media Intelligence

Stay informed on what the media are saying about your organisation and the most important happenings in your industry. We monitor and analyse your media presence, provide you with the gist of media conversations, and help you assess the effectiveness of your communication strategies.

Targeted and goal-driven reporting

Your goals and KPIs determine the metrics that will be used in our reporting and the media channels we will monitor and analyse – traditional, broadcast, online, and/or social. Our analytics process builds upon our capabilities in content harvesting, search-string building and optimization, data cleaning, coding, and insight generation.

 

Bespoke reports that deliver profound insights

Our media intelligence reports are comprehensive, customizable, and move beyond simple monitoring and data reporting.

Track social KPIs and run successful social media strategies. Social KPIs are indicators of social media performance and include metrics for reach (follower count, impressions, post reach, share of voice) and engagement (clicks, likes, shares, comments, mentions, and profiles visits).

Make a distinction between effective and ineffective communication strategies. Measure performance, track where your sales come from, and determine any areas for improvement. We will monitor your ongoing campaigns and present the information in an easy-to-digest way.

Make quick and data-driven decisions with our crisis management reports. Our timely delivery can help your PR team address any potential problems, minimize existing threats, and respond appropriately to emerging issues during a crisis.

Communicate effectively. Send the right messages to your target audiences by identifying key voices that can influence opinions about your organization.

Stay on top of online conversations on social media threads, comments, blogs, review websites, customer support emails, and call centre transcripts. Get insights from consumers and use them for business strategies. We can help you:

  • Identify spikes in conversations about your brand
  • Determine the reason behind negative customer feedback
  • Understand the online language and improve communication

Search results matter. Online, word of mouth encompasses each article, blog post, and social media mention of your company’s name. Protect your reputation and influence public opinion by tracking key metrics that help you predict reputational challenges and build effective PR and marketing campaigns.

Organizations can face hidden risks on multiple fronts such as liability, investments, or cybersecurity. We can provide you with a timely risk assessment analysis to help your PR team manage and minimize potential damages.

Get to know your audience. We offer audience profiling and audience segmentation to help you increase sales and revenue by personalizing your campaigns. Through journey mapping, we illustrate customer needs and their journey with your organisation visually. 

Measure how popular your brand is online. Gain deeper consumer insights and understand how your brand performs in comparison to your direct competitors.

Discover how people feel about your brand. We combine natural language processing (NLP), machine learning, and human intelligence to determine sentiment and help you improve your image. Monitor negative comments and take appropriate action.

Understand your audience, identify buyer personas, and develop targeted marketing strategies. Save time and money with data-based audience targeting. 

5/5

A word from our clients

5/5

“We’ve worked with A Data Pro on large-scale for multinational companies and non-governmental organizations and boutique projects. They possess all the necessary knowledge, staff, experience and tools to ensure high quality and continuous uninterrupted service.”

Nico-Alexander Jahn
Executive Vice President
Publicis Groupe Bulgari
5/5

“I have had the pleasure of working with A Data Pro for the last two years, partnering with them on a range of media monitoring and analysis projects across an array of sectors. The team consistently goes above and beyond to support us, regularly pulling together a project team quickly and efficiently to accommodate fast turnarounds and tight deadlines.” 

Senior Vice President of a Global Marketing Communications company

 

700+

Active projects

50+

Languages

66%

Women in the management team

Group 10

500+

employees

Learn more about our company, team, values, interests and projects through our recent blog posts:

Inquire about media monitoring and analysis

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