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Find out why reputational analysis is such an important factor for the success of your business and how to effectively measure it.

How to Effectively Measure and Manage Reputation Online


“Nowadays, word of mouth includes each article, blog post, and social media mention of your company’s name, which is why search results are a core part of your company’s reputation. This makes online public opinion one of the key factors when deciding on a business or a marketing strategy.”

In this e-book you will find the answers to these questions:

  • What is reputation?
  • Who is in control of your company’s reputation?
  • How does reputation management help your company?
  • Why measure reputation?
  • How to measure reputation?

Develop an effective reputation management approach with

Measure your reputation and build trust with internal and external stakeholders

Protect your reputation and influence public opinion by tracking key metrics that help you predict reputational challenges and build effective PR and marketing campaigns.

Reduce the noise

Navigate through the never-ending expansion of traditional and social media content with ease. Our analysis and reports contain concise and actionable insights presented to you through informative graphs, tables, and images for easy comprehension. Measure your SOV (share of voice) in the market, receive an accurate sentiment analysis, and gauge the social reach of any entity online.

Avoid reputational challenges

Take advantage of real-time monitoring of your target markets and nip escalations in the bud. Our experienced analysts build queries and train social listening tools (consumer intelligence platforms) that capture all conversations.
We also offer manual coding and reassigning of sentiment where technology fails to understand the context.


Monitoring in 45+ languages

We offer daily vigilance and monitoring as part of our long-term services as well as, alerts and reports that you can receive at your preferred time intervals (daily, weekly, monthly, quarterly, yearly, or custom). We also offer recommendations based on the data we review and our team’s expert knowledge of the local languages and cultures to help you with your decision-making process.